In our technological age, we are offered something of a treasure trove of gadgets, tools and toys that enable our ‘smart homes,’ but this does not always mean they always make sense and are not occasionally plain bizarre.
One such example is an offering by esteemed Bourbon whisky maker, Jim Beam, whose ‘Jim’ smart drinks decanter has just come to market. This unique, and uniquely odd device, will pour its owner a drink on demand, as well as offer some conversation, a little like Amazon’s Echo and other such devices.
While this may all sound revolutionary and exciting to those fans of a Scotch or two, I would calm down a little, for pouring a drink and being able to say a limited number of things is pretty much all this unit can do. It voice control element is basic to say the least, and is only able to voice a few set, pre-recorded phrases from master distiller, Fred Noe. It will not report what the weather may be doing in your locality, or play your favourite playlist while you kick back to enjoy your tipple, and nor will it turn in the central heating or set an alarm.
It all seems to be another swipe by the company at our digital age and the popularity and reliance on tech advances, much like a previous campaign from 2016 in which they offered Apple-branded shot glasses. However, its price tag of circa $35 would suggest otherwise – more so when one considers that this cost is higher than a bottle of the very liquid meant to fill it. Still, some gimmicks do come with gimmicky pricing, so We would argue that none of this should be taken seriously, and really must be treated as tongue-in-cheek.
In practice, the Jim will respond to a user command to pour a drink, so on that front it has some place in this world – Who wouldn’t want to just sit around while the drink practically pours itself? But given that its production is very finite, with a limited run now complete, coupled with the fact that it seems to have entirely sold out before anyone really heard about it, likely means that it has been relegated to history as just another bonkers concept, apparently for the mere hell of it!
Still, it has inspired me to get off my backside and pour myself a stiff one. Who else is going to do it for me? Echo? Not yet!